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  Mack McKinney      
Mack McKinney has been helping business organizations craft no-nonsense business plans for over twenty years. Mack emphasizes the business fundamentals of unflinchingly honest competitive assessments, no-fluff audits of key products and services, and a solid grasp of the customer's wants and needs (which are often not the same!). He helps structure projects so that even complex initiatives can be kept on schedule and under budget. Mack "future-proofs" his clients using scenario planning to help them anticipate and capitalize on future events.

Mack understands people and cultures: he has worked closely with people throughout Europe, Asia and the Middle East. And he understands business: he led product develop teams and was Director of business development and strategic planning at two well-known Fortune 500 firms.

One of Mack's specialties in business coaching is international business ventures and related development strategies. Mack has assisted several clients in accessing potential offshore markets for their products/services, and crafting solid plans for business and product development. He is a creative thinker with two U.S. patents, and he puts his outside-the-box problem solving techniques to work on international business challenges.

Mack emphasizes the business fundamentals of competitive assessments, audits of key products and services, and a total understanding of his customer's needs. He helps structure complex and aggressive programs that can be kept on schedule and under budget. Mack "future-proofs" his clients using scenario planning to help them anticipate and cope with potential future events.
 

 

 
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