Stephan H. Haeckel is
President of Adaptive Business DesignsTM, Chairman of the
Experience Management Institute, past Chairman of the Marketing
Science Institute, and retired Director of Strategic Studies at
IBM's Advanced Business Institute (ABI).
At the ABI Steve
created, developed and pioneered the sense-and-respond (www.senseandrespond.com)
concept of adaptive business design.
He coined the term in 1992, and introduced it to a larger
audience in a 1993 Harvard Business Review article with
Richard Nolan that has become a classic. Through his courses,
articles, speaking engagements and consulting activities he made
"sense-and-respond" an integral part of the business
strategy vocabulary. His
book, Adaptive Enterprise, provides organizational leaders
with a comprehensive framework for adaptiveness, introducing
important new principles for business strategy, structure and
governance. The book, now in its second printing, has been
translated into several languages, and is the basis for successful
classes and lectures given at the ABI and at leading business
Other publications have appeared in several books, and as articles
in the Harvard Business Review,
Sloan Management Review, Planning
Review, Marketing Management Magazine, and The Journal of Interactive Marketing.
An advisor to senior
executives at a wide variety of private sector, not-for-profit,
education and public sector organizations, Haeckel is an
international authority on customer-value growth strategies. In
2003, he became an Advisor to the Office of Force Transformation’s
“Sense & Respond Logistics Project” in the Office of the
Secretary of Defense. He is a frequent speaker to executive
audiences in the United States and abroad. Business strategy,
marketing, knowledge management, information, and human resources
executives have been particularly interested in understanding the
implications of adaptive, customer-back business designs for their
Haeckel’s IBM career
included responsibilities as a marketing executive in Europe and on
IBM’s corporate staff, where he headed the project that resulted
in IBM’s decision to enter the commercial systems integration
business. He was a
coauthor of IBM's successful services strategy.
is an adjunct faculty member at the IBM Advanced Business Institute,
and a founding member of the Homeland Security Council of the
American Management Association.
From 1985 to 1986 he served on the Advisory Council of the
Federal National Mortgage Association. In 1994, he was named to the
panel of judges for the McKinsey Awards, which recognize the two
best articles published each year in the Harvard Business Review. He has engineering and MBA degrees from
Washington University in St. Louis.